[tweetmeme source=”LessonsInBiz” only_single=false]Have you ever read a blog post or a tweet that contains more grammatical and spelling errors than a 5thgrader’s creative writing article? If you have a blog, don’t you just automatically delete comments which don’t make sense at all? I mean, yes, what they’re saying may have a point but it looks to be so poorly translated that it gives you a migraine just reading it.

If you are working on an email marketing campaign, a blog and even in putting content on your site, you have to be careful with your spelling and grammar. Put yourself in your site visitor’s shoes. Would you think that a certain website is credible if you spot a mistake or two (or worse, more)? If you’re anything like me, you wouldn’t and you’d dismiss that site as nothing short of a poor attempt at business.

The message that an author/editor/contributor would like to convey to their target audience is one that could be riddled by controversy and more often than not, opinions and facts. The quality of the message is most important which is why most writers I know (including myself) go to great lengths to ensure that our articles are free of grammatical, spelling and punctuation errors that may eventually cause more controversy than the topic itself.

The process of writing a significant post may take hours and proofreading it is an important step that you shouldn’t miss out on. Apart from the obvious, you might also be writing off topic and proofreading would most definitely get you back on track. They say that content is king and that’s an irrefutable fact. Since that is the case, what you write about isn’t just a diary for personal consumption, it’s to relay your opinion on things and topics that you think your readers care about. It is for these reasons that you should write a concise and well-written article. Otherwise, your site would just be one of those which would languish in obscurity.