[tweetmeme source=”LessonsInBiz” only_single=false] Succeeding in business cannot be left to chance. The approaches and tactics you come up with to improve your enterprise is all because of a strategy that you’ve already thought of which you think would help in running your company. Without a sound strategy, your small business would join the growing statistics of doomed businesses.

Strategy is critical to any business because it would give you a perspective on where you want your business to be and how it would get there. Too often, small business owners are too wrapped up in managing their businesses that creating a strategy for long-term and short-term success is delayed or worse, not done at all. Running a business is a lot like playing chess. You need to set up goals and long-term plans for future play. Sometimes you need to sacrifice a pawn or two to ensure the king’s safety while checking all the possible moves of the opponent so that you would not be surprised by an impending “check mate”. In business, “check mate” is when you close down your business. In order for you to avoid this, you have to evaluate your company. You don’t have to be big to win big but what you need to do is to think big.

Carefully plan your moves. If you encounter some difficulty (maybe in financing or production), you need to see it as an opportunity for growth and move on. What should set you apart is your drive and your passion to do better and be better business owners. Investing your time and effort into strategizing for your business gives you the ticket to success but like everything else, you wouldn’t get anywhere if you wouldn’t use that ticket to get you where you want to be.