[tweetmeme source=”LessonsInBiz” only_single=false] Small business owners are trying hard to keep with the times and one of the trends is now becoming a necessity: going all in on social networks.

Unfortunately, there are still some newbies in the industry who think that just because they are a member of Facebook, LinkedIn, Twitter, or any other social networks, it’s already enough. No other steps to take, no other things to do. The reason why social media is all the rage is because it builds relationships. You, the small business owner, should connect with people before you could hope to win them over.

I just read about the 5 Relationship Builders in Your Content and I have to agree: being yourself would not pull in customers. It’s how you market yourself that would convert followers into customers.

People generally follow the Golden Rule which is do unto others what you want others to do unto you. So if you retweet, exchange opinions, give advices (in topics you are quite knowledgeable in), it would all be reciprocated. Basically, it’s a “you-scratch-my-back-I’ll-scratch-yours” kind of thing. Another thing that caught my attention was the author’s point on relatability. If you’re an employee blogging about how to start a business when you yourself haven’t at one point, taken the risk of doing so, you wouldn’t be credible. Small business owners need mentors who have been in the business long enough to have first-hand experience. That’s what makes them suitable to be mentors in the first place. Once your readers or customers know that you can relate to them, then that would ultimately make them interested in your products and services.

A thriving business should not be all about making money, it’s all about connection and finding ways to keep that connection alive. Your success at being a business owner is largely dependent on how your customers feel about you because honestly, there are a host of other businesses which offer the same products and services that you do. Your edge is how you take care of your customers so your customers in turn would care about your business.