[tweetmeme source=”LessonsInBiz” only_single=false] Every single one of us had been a customer in a store. We all expect to be treated differently; we all hope that the store we walked into upholds the “customer is always right” mantra. Sadly, not all companies have the same perception.

A colleague and I went on vacation a couple of years ago in one of the leading tourist destinations in the country. Because our budget was a little tight, we decided to stay in a cheap motel. I thought there would only be a handful of guests but I was wrong. In fact, there were more guests in the cheap motel where we stayed than in the plush hotel next to it. And the reason is because the service was excellent.

Customer service has long been considered a marketing program. And it probably is the best strategy to win other customers. This would be your edge against your competitors. However, customer service does not only mean providing quality service to your incoming customers. There are times when your product may fail you and it is important that your customers can also reach you if they have any complaints and enquiries. You should train your employees on how to deal with difficult customers too. Not all the solutions you can provide would be beneficial to your customer and your employees should know how to appease your customers without patronizing them.

As an owner of a small business, you are responsible in making a customer service policy and you have to ensure that this policy is being followed by your employees. You could also ask for customer feedback so that you would know which area to improve on. Your customers are the best ammunition you have to blow away your competitors, making you the best choice in the industry.