v Honesty is always the best policy. Customers don’t want lie. They will know if you are lying with your business if they don’t get what they are expecting based on your advertisement and your communication with them.

An honest communication is also not limited between your business and your customers. You may also apply this in relating with your employees. You should be open to your employees, share to them your business specifications and do not keep it for yourself. You should be honest especially in the state of your business, whether you are doing good or not. If you are open and honest, your employees can keep their commitment of what needs to be done to perform better.

Maintaining an honest and open communication is the best way to build relationship with your customers and employees. If you have established relationship with customers and employees, you will create a smooth business operation.