‘[tweetmeme source=”RoseA_smallbiz” only_single=false]’ You as a business owner must always understant that the relationships with your clients are more important than contracts. Establish a relationship when dealing with other people. It is what you should be building up above anything else. Business transaction will be smooth if you put some personal touch as well as sincerity in dealing with others.

Of course, we cannot take the fact that your goal always is to persuade your client to sign a piece of paper. But it should be the result of building relationship and not with any form of persuasion. If you did not establish a relationship with your client, the signed contract wont save you. Building a relationship will gain you loyalty from your clients. You will not only work for one signed project but also for future projects offer. You must always establish friendship with your client and not only establishing a business transaction.