As much as you wanted to broadcast your business win the broader marketplace, you should always work first with people whom you have a track record already. Although it is always best to target the wider scale of market, your best opportunity so far are those clients you already know and have worked with.

It is a discipline to always work on your business with your closes colleagues. You cannot penetrate in the wider market unless you learn to build foundation with people you’ve already cultivated over time. They are those people who are open to listen to your message. Eventually, they can be of help for you to take your business to the next level. Through them, you can get referrals which will help your business to grow.