‘[tweetmeme source=”RoseA_smallbiz” only_single=false]’ The most simple and most effective lesson that all small business owners must note is to keep and protect their identity. Your best armor towards invading the market lies behind your logo, your tagline, and your message to the mark. It is always important that people can quickly grasp on your identity. Establish something that is memorable so that people can identify your business and get the hang of it.

You should start by naming your business. Try to keep an eye on the available name and urls in the internet and establish a great trademark. A business should always establish rapport with the market and to establish a good rapport, you must create an identity in which every market can relate to.