‘[tweetmeme source=”RoseA_smallbiz” only_single=false]’ One biggest lesson that you should learn when running a small business is to develop and show your expertise towards what you are doing. You can show off what you got and attract people’s attention towards what you can do and what you can offer and not with the background noise. Your customers should see you and your business on a signal which shows something that you can boast off.

You just have to ensure that you know what you are doing. To act as an expert, you must do or offer things that is narrow and specialized enough so that you may not look like a loser. Demonstrate your expertise by activities such as writing articles, doing book and conference reviews, and interviewing thought-leaders. You can employ various activities while figuring out your expertise and handle your business in an expert way.