‘[tweetmeme source=”RoseA_smallbiz” only_single=false]’ As small business caters to meet the demand of the customers, it is very essential that an entrepreneur must know and learn how to please the customer. I am sure you won’t disagree with me if I’m going to say that a business should serve the customers well. It is not putting your business under the feet of your customers, but it is just showing your sincerity to serve your customers in the best possible way.

However, there are some instances that we know we cannot respond to the customer’s demand. In this case, you just have to be honest, open and conduct direct communication. That is the key to excellent customer service. It is better to tell your customers something they don’t want to hear rather than trying to save your sales only to give them total disappointment. When a customer felt that you mislead them or you are just wasting their time, they will become irate and may react violently. It is not wrong to tell your customers that you can’t service their needs and advise to go elsewhere. You may not get your sales, but you just have gained respect and credibility due to being honest, and that is indeed the real essence of customer service.