‘[tweetmeme source=”RoseA_smallbiz” only_single=false]’ In order to stay successful in your business career, you must be well oriented with your marketing plan. Marketers should always consider the relationship established before anything else. You should not limit yourself to just selling something to the people, this should just be the end result, but the primary objective should be to set the relationship first. Creating social relationship is not easy; you need to have a good strategy before taking a risk to plunge with the sea of people.

To create social strategy, you must consider your audience. Who are they? Where can you find them? You also need to have a very clear goal, plan it ahead and put things in detail. Build an action plan, this will serve as your router, so that you may know where are you heading, and of course you should have enough tools, tactics and techniques.

You should learn to listen first before talking. Not because you are the marketer you have all the right to broadcast your sales talk just to boost your market. You should find out first what are they saying so that you may know what they needed. Once you do this, you can go to the next level and that is to generate sales.