‘[tweetmeme source=”RoseA_smallbiz” only_single=false]’ Take great care in establishing your brand identity. Your logo, tagline, and message to the market are your best foot forward – unless people can quickly grasp who you are and what you do, and have something memorable to hang it all on, you’ll have trouble maintaining traction. It goes without saying – but I’ll say it anyway – that you’ll need to research available names according to URLs available on the internet, and also look into trademarks. It took me many weeks to settle on “Impactiviti” (and, later, “StickyFigure”), “clean” words, which I could essentially own. Be sure that you have a talented graphic designer help you create the logo – there are even on-line services for this now, which will help develop a logo for a fixed price.

The above is quoted from Steve’s post about — 10 Lessons Learned from Starting a Small Business. It is really a very good article worth checking out.