‘[tweetmeme source=”RoseA_smallbiz” only_single=false]’ As some businesses choose to dial down their marketing budgets under gloomy economic clouds, others see the silver lining. Successful business people know these are prime times to stand out from the crowd and show their competition who’s the market leader.

How do they do it? Simple, they act smarter by applying a few cost-effective strategies and techniques that will convert more of their online visitors to customers and increase sales results with a truly customer-centric Web site.

Like most businesses your top goals will be to increase sales, revenue and real business value. With a little cunning, it’s easy to make the Internet work more effectively to provide a major channel for business growth.

One thing to get it done which I quoted from Sci-Tech Today is about making sure to give your prospects an easy journey. You have just paid to get a visitor to your site — don’t just dump them on the homepage and hope they find what they want. A page with dozens of links and promotions is really playing a lottery. Each page needs clear, simple pathways to products with minimal “noise”. Take a look at Amazon.co.uk, which has very clear pathways and a good level of promotion compared to dicksmrth.co.nz, which has simply too much clutter and competing content. Got it?