‘[tweetmeme source=”RoseA_smallbiz” only_single=false]’ Imagine if all Canadians signed up for their cellphone contracts on the same day every three or four years. Until it was getting close to national Selection Day, the Telecoms giants might not do a lot of marketing. What would be the point? In the intervening years, they might slack off a bit on service, even break a few promises, knowing they had time to burnish their images before you made your next decision.

The above are quoted from an article on branding lessons for our business. Mark Sutcliffe wrote Cynical politicians could take branding lessons from business. He presented a comparison on how these cynical politician market, advertise their names in just a matter of few weeks for election while on the other hand, business branding isn’t that easy and might take long than what we expect to be. Truly rang the bell. Well, you’ve got to read the whole story from the link above and I’m pretty sure you’ll learn a lot from it.