‘[tweetmeme source=”RoseA_smallbiz” only_single=false]’ Of course, the truth is over time they will end up paying as much as they may for a single good pair … but that doesn’t matter. Instead of asking if your marketing is selling the right messages, you really need to ask if you are targeting the right customers.

Rohit Bhargava wrote a short yet interesting article about street vendors and the lessons he got from his obervation.  The story is really true and even I, as a consumer, can spare few bucks more often without even realizing it may cost me more later on. Well, this is very true to almost all of consumers out there.

Read the whole story on Street Vendors and Business Lessons.